{
 "id": "lu-moreno",
 "slug": "lu-moreno",
 "name": "Lu Moreno",
 "real": false,
 "type": "creador",
 "categories": [
  "influencers"
 ],
 "category": "influencers",
 "country": "MX",
 "city": "Ciudad de México",
 "tagline": "Skincare honesto y maquillaje de todos los días, probado en cámara.",
 "specialties": [
  "Reseñas de producto",
  "UGC de belleza",
  "Tutoriales cortos"
 ],
 "industries": [
  "Belleza",
  "Cosmética",
  "Farmacia"
 ],
 "price": {
  "amount": 220,
  "unit": "pub",
  "currency": "USD",
  "min_project": 520
 },
 "prices_published": null,
 "paid_by_clients": {
  "min": 250,
  "max": 400,
  "unit": "pub",
  "n": 3
 },
 "team": 1,
 "founded": 2019,
 "level": 3,
 "level_name": "Verificado+",
 "badges": [
  "Meta",
  "TikTok"
 ],
 "score": 83,
 "score_word": "Muy bueno",
 "score_parts": {
  "S": 91,
  "C": 93,
  "T": 55
 },
 "would_rehire_pct": 100,
 "avg_rating": 4.7,
 "projects_via_ava": 3,
 "reviews_count": 3,
 "invited": 10,
 "responded": 3,
 "response_hours": 6,
 "response_rate": 94,
 "clients": {
  "confirmed": [
   {
    "name": "Botánica Mía",
    "industry": "Cosmética",
    "years": 1.2
   },
   {
    "name": "Farmacias Lumbre",
    "industry": "Farmacia",
    "years": 0.8
   },
   {
    "name": "Solar Skin",
    "industry": "Cosmética",
    "years": 0.5
   },
   {
    "name": "Nube Cosméticos",
    "industry": "Belleza",
    "years": 0.4
   },
   {
    "name": "Tinta Labs",
    "industry": "Belleza",
    "years": 0.3
   }
  ],
  "declared": [
   "Marca Uno"
  ]
 },
 "references": [
  "Botánica Mía",
  "Farmacias Lumbre"
 ],
 "cases_confirmed": [
  {
   "title": "Lanzamiento de un sérum",
   "result": "640 mil vistas y 2.100 ventas con su código",
   "confirmed_by": "Botánica Mía"
  }
 ],
 "cases_published": [],
 "highlights": [],
 "partner": null,
 "influencer": {
  "handle": "@lumoreno.piel",
  "metrics_connected": true,
  "connected_at": "octubre de 2026",
  "platforms": [
   {
    "name": "Instagram",
    "followers": 68000,
    "engagement_pct": 5.2,
    "avg_views": 24000
   },
   {
    "name": "TikTok",
    "followers": 120000,
    "engagement_pct": 8,
    "avg_views": 61000
   }
  ],
  "niches": [
   "Belleza",
   "Skincare",
   "Maquillaje"
  ],
  "audience": {
   "countries": [
    [
     "México",
     81
    ],
    [
     "Estados Unidos",
     7
    ],
    [
     "Colombia",
     4
    ],
    [
     "Otros",
     8
    ]
   ],
   "ages": [
    [
     "18-24",
     38
    ],
    [
     "25-34",
     40
    ],
    [
     "35-44",
     15
    ],
    [
     "45+",
     7
    ]
   ],
   "women": 88
  },
  "rates": [
   {
    "format": "3 historias en Instagram",
    "format_id": "stories",
    "usd": 220
   },
   {
    "format": "Reel en Instagram",
    "format_id": "reel",
    "usd": 520
   },
   {
    "format": "Video en TikTok",
    "format_id": "tiktok",
    "usd": 480
   },
   {
    "format": "Video UGC sin publicar",
    "format_id": "ugc",
    "usd": 300
   },
   {
    "format": "Pack mensual de embajadora",
    "format_id": "pack",
    "usd": 1900
   }
  ],
  "languages": [
   "Español"
  ],
  "followers_6m": [
   158,
   165,
   170,
   177,
   182,
   188
  ],
  "growth_90d_pct": 10.6,
  "real_audience_pct": 93,
  "posts": [
   {
    "platform": "TikTok",
    "title": "El sérum que sí funcionó",
    "views": 640000,
    "format": "Video"
   },
   {
    "platform": "Instagram",
    "title": "Maquillaje para la oficina",
    "views": 81000,
    "format": "Reel"
   },
   {
    "platform": "TikTok",
    "title": "Protector solar a prueba",
    "views": 310000,
    "format": "Video"
   },
   {
    "platform": "Instagram",
    "title": "Mi rutina de noche",
    "views": 66000,
    "format": "Reel"
   },
   {
    "platform": "TikTok",
    "title": "Barato vs. caro",
    "views": 220000,
    "format": "Video"
   },
   {
    "platform": "Instagram",
    "title": "Labiales que duran",
    "views": 54000,
    "format": "Reel"
   }
  ],
  "brand_safety": {
   "excluded_topics": [
    "Apuestas",
    "Productos sin registro sanitario"
   ],
   "exclusivities": [
    {
     "category": "Protector solar",
     "until": "hasta abril de 2027",
     "industry": "Cosmética"
    }
   ],
   "availability": "Agenda abierta desde diciembre"
  }
 },
 "reviews": [
  {
   "id": "lu-moreno-r1",
   "months_ago": 2,
   "date": "2026-09-01",
   "hired_via_ava": true,
   "ratings": {
    "resultados": 5,
    "comunicacion": 5,
    "plazos": 5,
    "precio_calidad": 5,
    "conocimiento": 4
   },
   "rating": 4.8,
   "would_rehire": true,
   "former_client": false,
   "with_proof": true,
   "verified": true,
   "company": "Botánica Mía",
   "role": "Brand manager",
   "text": "Probó el producto tres semanas antes de grabar y se nota: la gente le cree. El código de descuento fue el mejor de la campaña.",
   "reply": null
  },
  {
   "id": "lu-moreno-r2",
   "months_ago": 5,
   "date": "2026-06-01",
   "hired_via_ava": false,
   "ratings": {
    "resultados": 4,
    "comunicacion": 5,
    "plazos": 5,
    "precio_calidad": 4,
    "conocimiento": 5
   },
   "rating": 4.6,
   "would_rehire": true,
   "former_client": false,
   "with_proof": false,
   "verified": true,
   "company": "Farmacias Lumbre",
   "role": "Jefa de marketing digital",
   "text": "Muy profesional con los tiempos y las aprobaciones. Los TikTok rindieron más que los reels.",
   "reply": null
  },
  {
   "id": "lu-moreno-r3",
   "months_ago": 9,
   "date": "2026-02-01",
   "hired_via_ava": false,
   "ratings": {
    "resultados": 5,
    "comunicacion": 4,
    "plazos": 4,
    "precio_calidad": 5,
    "conocimiento": 5
   },
   "rating": 4.6,
   "would_rehire": true,
   "former_client": false,
   "with_proof": false,
   "verified": true,
   "company": "Solar Skin",
   "role": "Fundadora",
   "text": "El UGC sin publicar lo usamos en pauta por dos meses.",
   "reply": null
  }
 ],
 "source": null,
 "logo": null,
 "logo_wide": null,
 "logo_fit": null,
 "sample": true,
 "url": "https://avalens.co/proveedor/lu-moreno/",
 "contact_via": "https://avalens.co/proveedor/lu-moreno/"
}